Telephone Tracking enables you to track calls from your site and understand exactly what advertising activity brought them there; whether it was from a different site, Google or your own paid search campaign.
So no more will you have to figure how your caller has found you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple channels. Clients with AdWords possess an inborn need to track the calls that are relevant to their key words, in order to understand which keywords deliver call conversions. Call Conversions With no visibility of call conversions, it is simply not possible to figure out if your investment in the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most customers are looking to track not just PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes in, since it allows you to realize your ROI for every one of these vital channels not only Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, crucial to the success of any business.